Affordable Lawyer Website Development

Susan E. Kamman & Associates Case Study

Susan E. Kamman & Associates

Campaign Features for Susan E. Kamman & Associates included: Responsive Website Design, Legal Copywriting, Video Production & Photography, Listing Management and a Legal Blog Section.

Website Design: The CLM team created a responsive website that displays on mobile devices, tablets & desktop without issue. The new site was designed to convey advocacy & trustworthiness that the firm delivers to every client. Created using custom CMS, the site is highly user-friendly with an easy navigation flow.

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Photography: The photos and other images on the website did not effectively portray the firms services and place in the community so, there was a need for new images and video elements. CLM selected new images and video element along with creating a custom video for use on the website and other marketing efforts.

Legal Copywriting: Our legal content writer is a former Chicago commercial litigation attorney turned professional copywriter. He worked with Susan E. Kamman & Associates to deliver new and engaging content for the home page and all practice pages. The content will serve to improve client conversions and organic search visibility.

Susan E. Kamman & Associates Blog: The Legal Blog will allow the firm to create and post search engine friendly content that will benefit the site and to convert customers. Legal blogging is a marketing tactic that helps to drive more online visibility. Legal blogs are a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. The Susan E. Kamman & Associates Blog is built in an easy to manage CMS platform that can be managed internally with limited digital experience.

Local Listings Management: Local Listings are made up of local search engines, maps, voice and directories that make up the Local Ecosystem. This is where people go to find local products and services. This is where 73% of all high intent local search traffic comes from. In the first two months, this campaign improved in all three primary categories in over 50+ local directories, voice etc. From 55% to 97% in accuracy of Name, Address and Phone (NAP). From 51% to 96% in overall visibility and 30% to 99% in Directory Score.

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830 Route 22, Suite #210
Lake Zurich, IL 60047