Lawyer SEO Services

With competition for clients on the rise, it’s more important than ever for your law firm to generate new leads. Search Engine Optimization (SEO) can help your firm stand out and attract more clients.

What is Attorney Search Engine Optimization (SEO)?
The internet (primarily Google) is crucial because it’s where your clients are. A staggering 76% of consumers go online to search for a lawyer. If you’re still relying on traditional advertising methods, you’re missing out. Only 16% of clients look for law firms in the phone book, and just 6% contact an attorney they found through billboards.

Attorney Search Engine Optimization (SEO):
Lawyer SEO involves enhancing the quality and quantity of traffic to your law firm’s website from search engines. Unlike direct traffic or paid channels like Google Ads, SEO traffic comes from unpaid (organic) search results.

For your firm to show up on Google when potential clients are searching for an attorney, you need to optimize your law firm’s website for search. SEO connects your website to the keywords and phrases prospects use when looking for legal services, helping your site appear in relevant search results. This increases the likelihood of your website ranking higher in search engine results, making it more likely to be clicked on by potential clients.

SEO Strategies to Grow Your Law Firm:
Now that you understand the importance of search engine optimization, here are some of the essential elements to ensure SEO success.

Keyword Research for Law Firms:
Selecting the right keywords and phrases is crucial for the success of your marketing endeavors. Many marketers rely on tools like Google Keyword Planner to uncover high-traffic keywords commonly utilized in attorney searches. Although Google Analytics might not directly disclose the most traffic-driving keywords for your website, it does offer valuable insights into the search terms visitors frequently utilize on your site’s internal search function.

This information is invaluable as it enables you to pinpoint the topics that visitors are most interested in. Armed with this knowledge, you can craft new content incorporating these keywords or seamlessly integrate them into existing content, both of which can significantly enhance your site’s SEO performance.

Geo-Targeting & Optimization:
“Near me” searches are transforming how people discover and select local businesses, including law firms. As more searches incorporate “near me” phrases (like “divorce lawyer near me”), lawyers who overlook this trend risk losing ground to competitors who capitalize on it strategically. Naturally, clients prefer solutions conveniently located nearby. For law firms, appearing in ‘near me’ searches presents a significant opportunity to connect with potential clients at the exact moment they’re actively seeking local legal assistance.

These searches represent a shift in how potential clients use search engines. Instead of broad searches for legal services, they’re increasingly adding their location (city, neighborhood, or the “near me” modifier) to narrow down their queries. This indicates two key things: searchers expect Google to recognize their immediate surroundings and their preference for localized results. Additionally, “near me” searches often signal strong intent. Users seek quick, accessible resolutions to their legal issues. When crafting marketing campaigns for law firms, these queries hold immense potential, capturing valuable leads for your firm.

Deploy Local Listings Management:
Elevate your local SEO strategy by deploying a Local Listings Management campaign. These citations, which consist of mentions of your business name, address, and phone number (commonly referred to as NAP), play a crucial role in enhancing your online visibility and credibility. By ensuring your business is listed on reputable directories and platforms, you not only improve your chances of being discovered by local customers but also strengthen your website’s authority in the eyes of search engines.

Additionally, consistent and accurate NAP information across various online directories can boost your local search rankings, making it easier for potential customers to find and engage with your business. Therefore, investing time and effort in building citations is essential for maximizing your local SEO firepower and driving more traffic and leads to your business.

Create / Post Valuable Content:
No matter the platform, content serves as a vital tool to reach your target audience. This is because content has the power to address your audience’s pain points, interests, and mindset, facilitating a meaningful connection that fosters lasting relationships especially when it comes to Legal Content. From the standpoint of search engines, content plays a crucial role in helping web crawlers comprehend the essence of your page which is referred to as “page relevance”. Consequently, when someone conducts a relevant search, your content stands a better chance of being showcased. For SEO professionals, content serves multiple purposes: it addresses search intent, seamlessly integrates relevant keywords, and facilitates linking to related internal content.

Additional Points to Consider:
Content enables personalized communication tailored to your audiences’ legal needs and preferences. Engaging content fosters trust and credibility with your target market, positioning your brand as a reliable source of information. Well-crafted content drives organic traffic to your website and enhances its visibility in search engine results pages (SERPs).

How Certified Legal Marketing can help?
When it comes to SEO, there are a lot of moving parts and this article only scratched the SEO surface. Plus, the rules of search engine optimization are always changing. That’s why it’s worth considering hiring an SEO Firm that can deliver these services without breaking the bank.

On average, lawyers spend a majority of their time on administrative tasks and business development, leaving less time for billable work. Wouldn’t it be great to shift those tasks so you can focus more on billable work? You didn’t go through law school to spend your days learning about SEO or other non-billable tasks.

Keeping up with changes in your field of law is already time-consuming. Adding complex online marketing practices into the mix only makes it more challenging. So, consider making your life easier and hire an SEO expert? Contact Certified Legal Marketing and get started with a free SEO Audit and consultation.