Maloney Law, LLC Case Study

Maloney Law, LLC /

Campaign Features for Maloney Law, LLC: Responsive Website Design, Legal Copywriting, Photography, Listing Management and a Legal Blog Section.

Website Design: Our team created a responsive website that displays perfectly on mobile devices, tablets and desktop computers. The new site was designed to convey the experience and professional nature of the firm. Created using WordPress CMS, the site is highly user-friendly with an easy navigation flow.

Photography: The photos on the website were dated and there was a need for new high-quality images. CLM provided an onsite photography session to capture portraits, lifestyle and office images for use on the website and other marketing campaigns.

Legal Copywriting: Our legal content writer is a former Chicago commercial litigation attorney turned professional copywriter. He worked with Maloney Law, LLC to deliver new and engaging content for the home page and all practice pages. The content will serve to improve client conversions and organic search visibility.

Maloney Legal Blog: The Legal Blog will allow Maloney Law, LLC to create and post search engine friendly content that will benefit the site and to convert customers. Legal blogging is a marketing tactic that helps to drive more online visibility. Legal blogs are a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. The Maloney Law Blog is built in an easy to manage CMS platform that can be managed internally with limited digital experience.

Local Listings Management: Local Listings are made up of local search engines, maps, voice and directories that make up the Local Ecosystem. This is where people go to find local products and services. This is where 73% of all high intent local search traffic comes from. In the first two months, this campaign improved in all three primary categories in over 50+ local directories, voice etc. From 55% to 97% in accuracy of Name, Address and Phone (NAP). From 51% to 96% in overall visibility and 30% to 99% in Directory Score.

Logo / Branding Design: The existing logo was a simple text logo using the name of the firm. The goal was to create a logo design that was simple yet professional in design. The end result was this elegant stacked version of the firm name that was tied together using the “M” as a focal point of the logo.

Certified Legal Marketing

830 Route 22, Suite #210
Lake Zurich, IL 60047